Project Info
- Industry Roofing Services
- Business Type: Residential & Commercial Roofing Contractor
- Project Focus Improving local search visibility and service based inquiries
Local Search Optimization for a Roofing Business
The client is a local roofing business that provides roof inspections, repairs, and replacements. Despite the company's outstanding craftsmanship and experience, its web presence was not consistently producing leads. The majority of high-intent roofing searches in the area were being captured by competitors, and the website lacked local presence.
Background
The client is a local roofing company. They offer roof replacements, repairs, and inspections. Their work is excellent. However, their website wasn't generating enough leads. The company lacked a local online presence. Competitors were dominating local roofing searches.
- Local SEO
- On-Page SEO
- Google Maps Optimization
The Challenges
Roofing services had low local search visibility. Their service areas had limited visibility on Google Maps. Website content was not optimized for roofing searches. They struggled to get quality online inquiries. There was strong competition from established local roofers.
The Solution
We created a tailored SEO strategy. It focused on roofing services and specific service areas. We improved the website's structure. We strengthened local signals. We optimized content for roofing services. This helped improve their ranking on Google Maps and Google Search. We also matched website content with search terms for replacements, repairs, and inspections. This attracted more qualified leads.